Cognitive Essence

An evening-to-afternoon ritual built around taste and pause rather than a promise.

1. 01

   Chios mastiha

   Chosen for taste, tradition and formulation character rather than for a cognitive rationale.

   What this does not establish

   The published evidence is almost entirely in vitro and microbiological. There is no human cognitive research to draw on.

   No authorised health claim exists for this compound, so none is made.

2. 02

   Saffron (micro-infusion)

   Present as a sensory and formulation element. The mood meta-analyses are the reason the ingredient is well known, and the reason we are explicit about not using them.

   What this does not establish

   Meta-analyses of saffron in depression exist, but they concern a clinical population and an indication we do not address. This evidence may not support any statement about our product.

   No authorised health claim exists for this compound, so none is made.

3. 03

   Magnesium

   Authorised claim carrier and electrolyte component.

   What this does not establish

   Nothing beyond the authorised wording.

   What may be stated: Magnesium contributes to normal psychological function. Magnesium contributes to a reduction of tiredness and fatigue. (authorised health claim, Reg. (EU) 432/2012) The dose in this formulation is not fixed yet. Until it supplies at least 15% of the nutrient reference value per portion, this wording is not available to us and we do not use it.

4. 04

   Potassium

   Electrolyte component with an authorised nervous system claim.

   What this does not establish

   Potassium has no authorised claim relating to hydration or fluid balance. That wording is not available to us.

   What may be stated: Potassium contributes to normal functioning of the nervous system. (authorised health claim, Reg. (EU) 432/2012) The dose in this formulation is not fixed yet. Until it supplies at least 15% of the nutrient reference value per portion, this wording is not available to us and we do not use it.

5. 05

   Pantothenic acid (B5)

   The best-fitting authorised claim for the use occasion this concept describes.

   What this does not establish

   The register wording is the whole statement.

   What may be stated: Pantothenic acid contributes to normal mental performance. (authorised health claim, Reg. (EU) 432/2012) The dose in this formulation is not fixed yet. Until it supplies at least 15% of the nutrient reference value per portion, this wording is not available to us and we do not use it.

6. 06

   Vitamins B6, B12 and C

   Authorised claim carriers.

   What this does not establish

   Meta-analyses of B vitamins and cognition are considerably more cautious than the category's advertising suggests, particularly in people without a deficiency.

   What may be stated: Vitamin B6 contributes to the reduction of tiredness and fatigue. Vitamin B12 contributes to the reduction of tiredness and fatigue. Vitamin C contributes to the reduction of tiredness and fatigue. (authorised health claim, Reg. (EU) 432/2012) The dose in this formulation is not fixed yet. Until it supplies at least 15% of the nutrient reference value per portion, this wording is not available to us and we do not use it.

7. 07

   MSM

   Formulation component.

   What this does not establish

   Human trials of MSM concern osteoarthritis, an entirely different endpoint. No authorised claim exists.

   No authorised health claim exists for this compound, so none is made.